Financial Management

Download the full ﬁle instantly at hp://testbankinstant.com Difficulty: Easy 8) A ________ is some combination of products, services, information, or experiences provided to consumers to satisfy a need or want. A) market offering B) value proposition C) brand positioning D) market segment E) market mix Answer: A Page Ref: 6 Skill: Concept Objective: 1-2 Difficulty: Easy 9) Which of the following terms refers to sellers being preoccupied with their own products and losing sight of underlying consumer needs? A) vendor lock-in B) social loafing C) value proposition D) marketing myopia E) conspicuous consumption Answer: D Page Ref: 7 Skill: Concept Objective: 1-2 Difficulty: Moderate 10) When marketers set low expectations for a market offering, they run the risk of ________. A) disappointing loyal customers B) having to use an outside-in rather than an inside-out perspective C) failing to attract enough customers D) failing to understand their customers' needs E) incorrectly identifying a target market Answer: C Page Ref: 7 Skill: Concept Objective: 1-2 Difficulty: Easy Download the full ﬁle instantly at hp://testbankinstant.com Download the full ﬁle instantly at hp://testbankinstant.com 11) ________ is the act of obtaining a desired object from someone by offering something in return. A) Valuation B) Exchange C) Market offering D) Confiscation E) Donation Answer: B Page Ref: 7 Skill: Concept Objective: 1-2 Difficulty: Easy 12) A(n) ________ is the set of actual and potential buyers of a product. A) market B) control group C) subsidiary D) focus group E) audience Answer: A Page Ref: 7 Skill: Concept Objective: 1-2 Difficulty: Easy 13) Consumer research, product development, communication, distribution, pricing, and service are all core ________ activities. A) positioning B) marketing C) outsourcing D) production E) logistics Answer: B Page Ref: 7 Skill: Concept Objective: 1-2 Difficulty: Easy Download the full ﬁle instantly at hp://testbankinstant.com Download the full ﬁle instantly at hp://testbankinstant.com 14) The art and science of choosing target markets and building profitable relationships with them is called ________. A) marketing management B) positioning C) marketing mix D) market offering E) differentiation Answer: A Page Ref: 8 Skill: Concept Objective: 1-3 Difficulty: Easy 15) Selecting which segments of a population to serve is called ________. A) market segmentation B) positioning C) customization D) target marketing E) differentiation Answer: D Page Ref: 8 Skill: Concept Objective: 1-3 Difficulty: Easy 16) Which of the following refers to a set of benefits that a company promises to deliver to customers to satisfy their needs? A) customer lock-in B) a cartel C) marketing mix D) value proposition E) market segmentation Answer: D Page Ref: 9 Skill: Concept Objective: 1-3 Difficulty: Easy Download the full ﬁle instantly at hp://testbankinstant.com

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