E-Commerce

QUESTION 1 1. One advantage of electronic cash is that it costs less than processing credit card transactions. True False 12.5 points QUESTION 2 1. Electronic Wallets hold credit card numbers, electronic cash, owner identiﬁcation, and contact information. True False 12.5 points QUESTION 3 1. Electronic cash can be traced back to the person who spent it. True False 12.5 points QUESTION 4 1. Which is not a disadvantages of electronic cash A . Money laundering and fraud B . Transactions are more eﬃcient C . No audit trail D . Susceptible to forgery 12.5 points QUESTION 5 1. Payment card service companies charge merchants per-transaction fees and monthly processing fees True False 12.5 points QUESTION 6 1. Match the term and deﬁnition Card issuer pays the merchants that accept the card directly and does not use an intermediary Involve three or more parties (e.g., systems using Visa or MasterCard) A . Open loop systems B . Closed loop systems B. A. 12.5 points QUESTION 7 1. Electronic Cash can not serve as a substitute for government-issued physical currency. True False 12.5 points QUESTION 8 1. Steps followed once a merchant receives a consumer’s payment card information: Merchant authenticates payment card Merchant checks with payment card issuer Settlement of balance with the issuer 12.5 points Click Save and Submit to save and submit. Click Save All Answers to save all answers. 1. 2. 3.

IS | 231 | E-Commerce | assessment | QUESTION 1 1. One advantage of

Which of the following is not one of the basic technological foundations of the Internet? Client/server computing FTP TCP/IP Packet switching The process of slicing digital messages into parcels, sending them along diﬀerent communication paths as they become available, and reassembling them at the destination point is called: Routing. The Transmission Control Protocol. Packet switching. The File Transfer Protocol. The address used by a browser to identify the location of content on the Web is called: A domain name. A uniform resource locator. An IP address. A ﬁle path. Which of the following statements about cloud computing is not true? A public cloud is typically used by companies with stringent privacy and security requirements. Dropbox is an example of a public cloud. Hybrid clouds oﬀer both public and private cloud options. A private cloud hosted internally or externally. Which of the following technologies has enabled the Internet to grow exponentially to support millions of users, without overloading the network architecture? Fiber optics Wi-Fi IPv6 Client/server computing Which of the following are specialized computers that interconnect the thousands of computers that make up the Internet in order to transmit message parcels along available communication paths and on to their destinations? Routers Web servers IP servers Packet servers Which of the following are central directories that list all domain names currently in use for speciﬁc domains? Web servers Root servers Client servers DNS servers Which of the following was the original purpose of the Internet? To provide a network that would allow businesses to connect with consumers To link large mainframe computers on diﬀerent college campuses To develop a military communications system that could withstand nuclear war To enable government agencies to track civilian communications The backbone of the Internet is formed by: Internet Exchange Points (IXPs). Tier 1 ISPs. Network Access Points (NAPs). Metropolitan Area Exchanges (MAEs). The ﬁrst Web browser to make it possible to view documents on the Web with colored background, images, and animations was: Netscape Navigator. Mosaic. Mozilla. Internet Explorer.

IS | 231 | E-Commerce | assessment | Which of the following is not 

 Question 1 10 out of 10 points Which of the following is not true about search engine advertising? Selected Answer:   Search engine advertising is the fastest growing type of online advertising. Answers: Spending on search engine advertising constitutes over 40% of all online advertising spending. The top three search engine providers supply over 95% of all online searches. The click-through rate for search engine marketing has been fairly steady over the years.   Search engine advertising is the fastest growing type of online advertising.  Question 2 10 out of 10 points Which of the following is the most important tool in establishing a relationship with the customer? Selected Answer:   Company Web site Answers:   Company Web site Company CRM system Facebook Search engine display ads  Question 3 10 out of 10 points All of the following are "traditional" online marketing tools except: Selected Answer:   Social marketing. Answers: Affiliate marketing. E-mail and permission marketing.   Social marketing. Sponsorship marketing.  Question 4 10 out of 10 points Which of the following is an automated, auction-based method for matching demand and supply for online display ads? Selected Answer:   Programmatic advertising Answers: Retargeting Behavioral targeting   Programmatic advertising Keyword advertising  Question 5 10 out of 10 points Which of the following statements about the Internet's impact on marketing is not true? Selected Answer:   The Internet has decreased the impact of brands. Answers: The Internet has broadened the scope of marketing communications.   The Internet has decreased the impact of brands. The Internet has increased the richness of marketing communications. The Internet has expanded the information intensity of the marketplace.  Question 6 10 out of 10 points Which of the following features of e-commerce technology has reduced the cost of delivering marketing messages and receiving feedback from users? Selected Answer:   Universal standards Answers: Ubiquity Richness Information density   Universal standards  Question 7 10 out of 10 points Which of the following features of e-commerce technology allows fine-grained, highly detailed information on consumers' real-time behavior to be gathered and analyzed? Selected Answer:   Information density Answers: Personalization/customization   Information density Ubiquity Interactivity  Question 8 10 out of 10 points The richness made possible by e-commerce technologies does which of the following? Selected Answer:   It allows video, audio, and text to be integrated into a single marketing message and consuming experience. Answers: It reduces the cost of delivering marketing messages and receiving feedback from users. It allows consumers to become co-producers of the goods and services being sold.   It allows video, audio, and text to be integrated into a single marketing message and consuming experience. It enables worldwide customer service and marketing communications.  Question 9 10 out of 10 points All of the following statements about cookies are true except: Selected Answer:   The data typically stored in cookies includes a unique ID and e-mail address.

IS | 231 | E-Commerce | assessment |  Question 1 10 out of 10 poin

IS216_WashingtonW1Quiz.docx.docx

2. B) 64-bit number that appears as a series of four separate numbers separated by semicolons. 3. C) 64-bit number that appears as a series of four separate numbers separated by periods. 4. D) 32-bit number that appears as a series of four separate numbers separated by periods. Answer:  D Difficulty:  Moderate AACSB:  Information technology LO:  3.1: Discuss the origins of, and the key technology concepts behind, the Internet.   10) The ________ allows a natural language expression, such as Google.com to represent a numeric IP address. 1. A) uniform resource locator system 2. B) Internet protocol addressing schema 3. C) domain name system 4. D) assigned numbers and names (ANN) system Answer:  C Difficulty:  Moderate AACSB:  Information technology LO:  3.1: Discuss the origins of, and the key technology concepts behind, the Internet.   11) The address used by a browser to identify the location of content on the Web is called: 1. A) a domain name. 2. B) a uniform resource locator. 3. C) an IP address. 4. D) a file path. Answer:   B Difficulty:  Moderate AACSB:  Information technology LO:  3.1: Discuss the origins of, and the key technology concepts behind, the Internet.   12) Which of the following is  not an advantage of client/server computing over centralized mainframe computing? 1. A) It is easy to expand capacity by adding servers and clients. 2. B) Each client added to the network increases the network's overall capacity and transmission speeds. 3. C) Client/server networks are less vulnerable, in part because the processing load is balanced over many powerful smaller computers rather than concentrated in a single huge computer. 4. D) There is less risk that a system will completely malfunction because backup or mirror servers can pick up the slack if one server goes down. Answer:  B Difficulty:  Difficult AACSB:  Information technology LO:  3.1: Discuss the origins of, and the key technology concepts behind, the Internet.   13) ________ is a model of computing in computer processing, storage, software, and other services are provided as a shared pool of virtualized resources over the Internet. 1. A) Client/server computing 2. B) P2P computing 3. C) Mobile computing 4. D) Cloud computing Answer:  D Difficulty:  Difficult AACSB:  Information technology LO:  3.1: Discuss the origins of, and the key technology concepts behind, the Internet.   14) Which of the following protocols is used to send mail to a server? 1. A) IMAP 2. B) FTP 3. C) HTTP 4. D) SSL Answer:  A

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