Sports Marketing

10/21/2019 1 Price Discrimination/Differentiation “Winning Strategies for Ticket Pricing” Following graphs: • Rob Stavins • Harvard University & Analysis Group • MIT Sloan Sports Analytics Conference, 2012 Many teams essentially do this 10/21/2019 2 Some more sophisticated teams do this Create a new section Justin McCullick Family Homework 1 10/21

MKTG | MKTG630 | Sports Marketing | 10/21/2019 1 Price Discriminat

KEY - Fall 2018 TA Exam 2 study session Problem 2 – Prospect scoring Your team solicits prospective season ticket buyers via direct mail (the mailer is nice, it costs you $10 to produce and mail each one). You recently bought a mailing list of 10,000 residents in your area, and used that contact data to buy additional variables concerning each prospect. Your an

MKTG | MKTG630 | Sports Marketing | KEY - Fall 2018 TA Exam 2 stud

Slides-_Managing_Sports_Brands.pdf-Managing Sports Brands PRODUCT SPONSORS MEDIA

10/14/2019 1 Prospect Scoring Sports marketers are still just marketers We don’t have to reinvent the wheel • fan database = customer database • revenue optimization = yield management for airlines • season ticket tiers = mobile plan tiers for telecom companies Orlando Magic – season ticket renewals Found that season ticket renewals can be predicted by: •

MKTG | MKTG630 | Sports Marketing | 10/14/2019 1 Prospect Scoring 

slides_SM-_Sports_Betting.pdf-Sports Betting Biggest winners and losers

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