Sports Marketing

Slides-_Prospect_Scoring.pdf-Prospect Scoring Sports marketers are still

Fall 2019 TA Jacob Thibaudeau Family Exam 2 study session Problem 1 – Lorenz curve Two of your interns have been working on consolidating your ticket sales data for the just completed season. Your team segments fans into 6 status levels based on frequency of use. Eddie the Intern collected data for the top three status levels and reports that the top level (A1 s

MKTG | MKTG630 | Sports Marketing | Fall 2019 TA Jacob Thibaudeau 

9/24/2018 1 Managing Sports Brands PRODUCT SPONSORS MEDIA FANS This is Figure 8.1 in the text. Make sure you know it and understand how this system works for the exam. Branding The brand name and marks associated with a sport organization (such as a logo) serve to provide a point of differentiation from the other sport products that exist in the market place. T

MKTG | MKTG630 | Sports Marketing | 9/24/2018 1 Managing Sports Br

slides_SM-_Sports_Betting.pdf-Sports Betting Biggest winners and losers

10/21/2019 1 Price Discrimination/Differentiation “Winning Strategies for Ticket Pricing” Following graphs: • Rob Stavins • Harvard University & Analysis Group • MIT Sloan Sports Analytics Conference, 2012 Many teams essentially do this 10/21/2019 2 Some more sophisticated teams do this Create a new section Justin McCullick Family Homework 1 10/21

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