Basic Marketing

International Marketing

Marketing Research

17. Political and legal issues a company may face abroad are mitigated by the “alien status” of the company. True False 18. The political details and the ramiﬁcations of political and legal events are often more transparent in a domestic situation than they are in a foreign market. True False 19. The political and legal environment is a controllable element for international marketers because of their potent ability to lobby and inﬂuence legislation in foreign markets. True False 20. In a broad sense, the uncontrollable elements of the foreign business environment constitute the culture. True False 21. In dealing with unfamiliar markets, marketers must be aware of the frames of reference they are using in making their decisions. True False 22. John refuses to buy Japanese products because he sees this as a way of selling out to a nation known for its aggressive behavior. John is using a self-reference criterion to make his decision. True False 23. The self-reference criterion is closely related to ethnocentrism. True False 24. Sam Watkins just ate cookies and, therefore, feels justiﬁed in refusing food oﬀered by his Middle Eastern host. In this instance, Sam’s self-reference criterion has just saved him from making a cultural blunder. True False 25. To avoid errors in business decisions, it is necessary to conduct a cross-cultural analysis that emphasizes the need for ethnocentrism. True False 1- 3 © 2013 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 26. Understanding one’s own culture normally requires no additional study. True False 27. The most eﬀective approach to build global awareness into an organization is to increase the diversity mix of the employee proﬁle, especially for entry-level jobs True False 28. Research has revealed that smaller home markets and larger production capacities appear to favor internationalization. True False 29. A company in the “no direct foreign marketing” stage of international marketing involvement does not actively cultivate customers outside national boundaries. True False 30. The global marketing concept views the marketplace as consisting of one primary domestic market that is complimented by several smaller regional markets. True False Multiple Choice Questions 31. Which of the following is a dynamic trend that is aﬀecting the current global business strategies? A. The trend toward buying American cars in Europe. B. The trend toward the acceptance of the free market system among developing countries. C. The trend toward using English as the global language. D. The trend toward establishing a world currency. E. The trend toward worldwide instant communication. 1- 4 © 2013 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.

MRKT | 460 | International Marketing | assessment | 17. Political and legal issues

MULTIPLE CHOICE 1. A _____ is a business structure of interdependent organizations that reaches from the point of product origin to the consumer. a. facilitating agency or place member b. marketing mix intermediary c. selective distribution channel d. marketing channel or channel of distribution e. transportation channel or channel of movement ANS: D This is the definition of a marketing channel, also called the channel of distribution. PTS: 1 REF: 197 OBJ: 13-1 TYPE: Def TOP: AACSB Reflective Thinking | TB&E Model Distribution 2. Jones Soda is positioned as the anti-Coke. In the early years, few mainstream retailers sold Jones soda. Fans had to get their Jones fix in surf shops, tattoo parlors, and bookstores, adding to the brand's mystique. Jones Soda used its _____ to create a competitive advantage. a. channel ascendancy b. distribution channel c. channel conflict d. channel focus e. vertical integration ANS: B Its unusual retail venues added to the brand's mystique. PTS: 1 REF: 197 OBJ: 13-1 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Distribution 3. Kayak.com is a company that allows customers to efficiently search databases to find the best airline and hotel deals all over the Web. Kayak does not make bookings, but rather provides recommendations for the best travel plans. Travel providers pay Kayak a commission when customers click through to their sites. Kayak.com, travelers, the airlines, and the hotels are all part of a: a. facilitating agency b. marketing mix intermediary c. selective promotion channel d. marketing channel or channel of distribution e. transportation channel or channel of movement ANS: D A marketing channel is a business structure of interdependent organizations that reaches from the point of product origin to the consumer. PTS: 1 REF: 197 OBJ: 13-1 TYPE: Def TOP: AACSB Reflective Thinking | TB&E Model Distribution 4. Marketing channels can achieve economies of scale through: a. overcoming spatial discrepancies b. contact expertise c. specialization and division of labor d. overcoming temporal discrepancies e. overcoming discrepancies of quantity ANS: C The concept of specialization and division of labor involves breaking down a complex task into smaller, simpler ones and allocating them to specialists, creating greater efficiency and lower average production costs. PTS: 1 REF: 198 OBJ: 13-1 TYPE:Comp TOP: AACSB Reflective Thinking | TB&E Model Distribution 5. Distribution channels aid in overcoming barriers to exchange that are created in the production process by overcoming all of the following types of discrepancies EXCEPT: a. possession b. assortment c. quantity d. spatial e. temporal ANS: A Channels facilitate the end goal of possession of the goods, but they do not help to overcome a discrepancy of possession. PTS: 1 REF: 198-199 OBJ: 13-1 TYPE: Comp TOP: AACSB Reflective Thinking | TB&E Model Distribution 6. A discrepancy of _____ is the difference between the amount of product produced and the amount an end user wants to buy. a. space b. quantity c. assortment d. accumulation e. possession ANS: B This is the definition of the discrepancy of quantity. PTS: 1 REF: 198 OBJ: 13-1 TYPE: Def TOP: AACSB Reflective Thinking | TB&E Model Distribution 7. Kraft Foods produces millions of packages of Chips Ahoy cookies each year, but consumers only want to purchase one package at a time. This difference between the amount Kraft produces and the amount a consumer wants to buy is referred to as a: a. discrepancy of quantity b. discrepancy of assortment c. spatial discrepancy d. temporal discrepancy e. discrepancy of possession ANS: A A discrepancy of quantity is the difference between the amount of product produced and the amount an end user wants to buy. PTS: 1 REF: 198 OBJ: 13-1 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Distribution

MRKT | 201 | Basic Marketing | assessment | MULTIPLE CHOICE 1. A __ is 

Chapter 4—The Marketing Environment TRUE/FALSE 1. Marketers can control the external environment in which their organizations operate. ANS: F Although marketers can control the marketing mix and perhaps influence the external environment, they cannot control the external environment in which their organizations operate. PTS: 1 REF: 39 OBJ: 04-1 TYPE: Comp TOP: AACSB Reflective Thinking | TB&E Model Strategy 2. Champion Lyte is a sugar-free sports drink designed to replenish electrolytes lost during activity or illness. Since the product was designed primarily for diabetics, health care professionals who treat diabetics are its primary target market. ANS: F The target market consists of the diabetics for whom the product was designed. PTS: 1 REF: 39 OBJ: 04-1 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Customer 3. Companies use environmental management when they implement strategies that attempt to shape the external environment within which they operate. ANS: T PTS: 1 REF: 40 OBJ: 04-1 TYPE: Def TOP: AACSB Reflective Thinking | TB&E Model Strategy 4. Social change is perhaps the most difficult external variable for marketing managers to forecast, influence, or integrate into marketing plans. ANS: T PTS: 1 REF: 40 OBJ: 04-2 TYPE: Comp TOP: AACSB Reflective Thinking | TB&E Model Strategy 5. The practice of choosing goods and services that meet one’s diverse needs and interests rather than conforming to a single, traditional lifestyle is known as aggregate lifestyles. ANS: F The term is component lifestyles. PTS: 1 REF: 41 OBJ: 04-2 TYPE: Def TOP: AACSB Diversity | TB&E Model Customer 6. The phenomenon of working women has had a greater effect on marketing than has any other social change. ANS: T PTS: 1 REF: 41 OBJ: 04-2 TYPE: Comp TOP: AACSB Diversity | TB&E Model Customer 7. Psychography is the study of people's vital statistics such as their ages and locations. ANS: F Demography is the study of such vital statistics. PTS: 1 REF: 41-42 OBJ: 04-3 TYPE: Def TOP: AACSB Reflective Thinking | TB&E Model Customer 8. Generation Y is the most ethnically diverse generation the nation has ever seen. ANS: T PTS: 1 REF: 42 OBJ: 04-3 TYPE: Comp TOP: AACSB Diversity | TB&E Model Customer 9. Generation Y is the first generation of latchkey children--products of dual-career and/or divorced households. ANS: F Generation X was the first generation of latchkey children. PTS: 1 REF: 43 OBJ: 04-3 TYPE: Comp TOP: AACSB Reflective Thinking | TB&E Model Customer 10. The Hispanic population is driving minority growth in the United States. ANS: T PTS: 1 REF: 44 OBJ: 04-4 TYPE: Comp TOP: AACSB Diversity | TB&E Model Customer 11. Multiculturalism occurs when all major ethnic groups in an area are roughly equally represented. ANS: T PTS: 1 REF: 45 OBJ: 04-4 TYPE: Def TOP: AACSB Diversity | TB&E Model Customer 12. Rising incomes mean a higher standard of living. ANS: F Not necessarily. Increased standards of living are a function of purchasing power, which is measured by comparing income to the relative cost of a set standard of goods and services in different geographic areas. PTS: 1 REF: 46 OBJ: 04-5 TYPE: Comp TOP: AACSB Reflective Thinking | TB&E Model Customer 13. Inflation is a measure of the decrease in the value of money, expressed as the percentage reduction in value since the previous year. ANS: T PTS: 1 REF: 46 OBJ: 04-5 TYPE: Def TOP: AACSB Reflective Thinking | TB&E Model Pricing 14. An economic recession increases demand for products and services. ANS: F A recession is a period of economic activity characterized by negative growth, which reduces demand for goods and services. PTS: 1 REF: 47 OBJ: 04-5 TYPE: Comp TOP: AACSB Reflective Thinking | TB&E Model Strategy

MRKT | 201 | Basic Marketing | assessment | Chapter 4—The Marketing Enviro

Chapter_11.rtf-Chapter 11—Data Preparation for Analysis MULTIPLE

46. One of the advantages of the observation technique is that, unlike the communication technique, it captures the past and the future intentions of the consumer. ANS: F PTS: 1 NAT: AACSB Analytic | CB&E Model Research | Bloom's: Knowledge 47. Observational research is often considered the best method of generating valid data as this method is completely error free. ANS: F PTS: 1 NAT: AACSB Analytic | CB&E Model Research | Bloom's: Comprehension 48. Disguised observation is a more accurate way of recording consumer behavior than undisguised observation. ANS: T PTS: 1 NAT: AACSB Analytic | CB&E Model Research | Bloom's: Comprehension 49. Surveying viewers or even having them keep detailed diaries is far more reliable at measuring viewing behavior compared with people meters. ANS: F PTS: 1 NAT: AACSB Analytic | CB&E Model Research | Bloom's: Comprehension 50. In the voice-pitch analysis method of observation, the more the voice pitch differs from the respondent’s normal pitch the greater is the emotional intensity of the consumer’s reaction to an advertisement. ANS: T PTS: 1 NAT: AACSB Analytic | CB&E Model Research | Bloom's: Knowledge COMPLETION 51. ____________________ refers to an individual's overall evaluation of something. ANS: Attitude PTS: 1 NAT: AACSB Analytic | CB&E Model Research | Bloom's: Knowledge 52. A person’s ____________________ refer to the individual’s anticipated or planned future behavior. ANS: intentions PTS: 1 NAT: AACSB Analytic | CB&E Model Research | Bloom's: Knowledge 53. Scanner data are probably the most common type of ____________________ data. ANS: behavioral PTS: 1 NAT: AACSB Analytic | CB&E Model Research | Bloom's: Knowledge 54. A method of data collection in which the situation of interest is watched and the relevant facts, actions, or behaviors are recorded is called ____________________. ANS: observations PTS: 1 NAT: AACSB Analytic | CB&E Model Research | Bloom's: Knowledge 55. The use of supermarket scanners to find out which particular brand of baseball bats is bought by individuals in a particular age category can be termed as an instance of collecting information by ____________________. ANS: observation PTS: 1 NAT: AACSB Analytic | CB&E Model Research | Bloom's: Knowledge 56. The ability of a data collection technique to provide many types of primary data is known as ____________________. ANS: versatility PTS: 1 NAT: AACSB Analytic | CB&E Model Research | Bloom's: Knowledge 57. The best predictor of future behavior is usually ____________________. ANS: past behavior PTS: 1 NAT: AACSB Analytic | CB&E Model Research | Bloom's: Comprehension 58. ____________________ observation applies when the research problem has been defined precisely enough so that one can specify the behaviors to be observed as well as the categories used to record and analyze the situation. ANS: Structured PTS: 1 NAT: AACSB Analytic | CB&E Model Research | Bloom's: Knowledge 59. ____________________ observation is more likely to be used in exploratory research than in descriptive or causal research. ANS: Unstructured PTS: 1 NAT: AACSB Analytic | CB&E Model Research | Bloom's: Knowledge 60. The amount of time the respondent deliberates before answering a question is called ____________________. ANS: response latency PTS: 1 NAT: AACSB Analytic | CB&E Model Research | Bloom's: Knowledge 61. A(n) ____________________ is a device that is used by researchers to study a subject’s eye movements while he is reading a copy of an advertisement. ANS: eye tracker camera PTS: 1 NAT: AACSB Analytic | CB&E Model Research | Bloom's: Knowledge

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