Studypaq: University of Illinois at Urbana-Champaign | ADV

Courses in ADV

ADV 150 | Introduction to Advertising

Documents: 4

ADV 483 | Audience Analysis

Documents: 1

ADV 150 | Introduction to Advertising

Documents: 4

ADV 310 | Introduction to Public Relations

Documents: 1

ADV 281 | Advertising Research Methods

Documents: 1

UNDEFINED 300 | Digital Advertising Content and Technologies

Documents: 1

Popular Documents from University of Illinois at Urbana-Champaign

ADV 300 Test Two Review 30 MC Questions – remember that “lecture” and “text” questions will be identified on test. 5 True False questions – will be a mix of lecture and text questions. LECTURE REVIEW RESEARCH LECTURES QUESTIONS RESEARCH CAN ANSWER: C

University of Illinois at Urbana-Champaign

Course Code: 300

Course Name: Digital Advertising Content and Technologies

ADV 150-Exam 1 Lecture Review Communication Model -Sender: where it all begins -person, company, or organization who has information to share with people -ex: Quad Day -Encoding: put ideas in symbolic form, consider audience -when people encode thing

University of Illinois at Urbana-Champaign

Course Code: 150

Course Name: Introduction to Advertising

Advertisers (a.k.a. Clients) I’ll be going over a lot of examples on the areas below. General Consumer Categories Consumer Packaged Goods (ex: gelato, shampoo, etc.) Durable Goods (ex: lawn mowers, phone/laptop) Services (ex: google, at&t, H&R Block,

University of Illinois at Urbana-Champaign

Course Code: 150

Course Name: Introduction to Advertising

Page 1 V6 Media Flight Plan Exercise 1 Impressions and Ratings Page 2 V6 1) Report the impressions for Good Morning America, Regis & Kelly, and HBO Movie as complete numbers. What simple math step is necessary to make the conversion? Impressions and

University of Illinois at Urbana-Champaign

Course Code: 483

Course Name: Audience Analysis

• How we measure acceptance objectives: o Interest: how people respond to message o Attitude: is their evaluation more positive or negative? o Recall: pre-/post-test • Sample objective: to create a positive attitude toward the university name change

University of Illinois at Urbana-Champaign

Course Code: 310

Course Name: Introduction to Public Relations