Introduction to Health Communications

CMN 321 Final Exam- Study Guide Audience Types 1) Exposed- anyone who hears the rhetorical act 2) Target- people that the speech is aimed at, conscious and unconscious 3) Agents of change- people who can do something about it 4) Created- assume role speaker wants--persuaded -Target audience should be in Exposed audience -Agents of change--ex. people can a

COM | 260 | Introduction to Health Communications | CMN 321 Final Exam- Study Guid

CMN 321 Study Guide Characteristics of Rhetoric: 1. Public--addressed to others 2. Propositional--adapted to the audience 3. Practical--may have material consequences 4. Poetic--memorable, rhythms, alliterations 5. Powerful--effects people -may deal with issues that are debatable -contingency--may or may not be true, human issues Descriptive

COM | 260 | Introduction to Health Communications | CMN 321 Study Guide Characteri

5. Direct address-rare, directed toward gentleman--honor men who fought in the war 6. Amplification--describes rangers getting bigger ex. begin as boys .... end as heros 7. Values hierarchy-- creates values that matter most (faith, belief, loyalty, and love) 8. Transcendence- shows higher unity, we all share this planet 9. Lessons/principles--can’

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