BUS496 CS Lect8.ppt-Chapter 8 Looking at...
BUS496_CS_Lect8.ppt-Chapter 8 Looking at International Strategies
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BUS496 CS Lect8.ppt-Chapter 8 Looking at Internati...
BUS496_CS_Lect8.ppt-Chapter 8 Looking at International Strategies
BUS496 CS Lect8.ppt-Chapter 8 Looki...
BUS496_CS_Lect8.ppt-Chapter 8 Looking at International Strategies
Page 21
21
BORN – GLOBAL FIRMS
More and more firms, even young, small ones, have operations
that bridge national borders
Founded by
2 Italians
1 Swiss
R&D
California
Switzerland
Production
Ireland
Taiwan
30% of
global PC
mouse busi-
ness by
1989
Logitech


Page 22
22
HOW TO SUCCEED AS A GLOBAL START-UP
If yes,
Put together tools you will
need to move into global market
Consider if you should be a
global start-up
Do you need human resources from
other countries to succeed?
Strong management team with inter-
national experience
Do you need financial capital from
other countries to succeed?
Broad and deep international network
among suppliers, customers,
and complements
If you go global, will target customers
prefer your services over competitor's?
Preemptive marketing or technology to
provide first-mover advantage
Can you put an international system in
place more quickly than domestic
competitors?
Strong intangible assets
Do you need global scale and
scope to justify the financial and human
capital investment?
Ability to keep customers locked in by
linking new products and services to core
business,
while you innovate
Will a purely domestic focus now make it
harder for you to go global
in the future?
Close worldwide coordination and com-
munication among business units,
suppliers, complements and customers


Page 23
23
DEVELOPING A GLOBAL MIND-SET
Having an
appreciation for the
differences between
countries and
people and seeing
these differences as
opportunities
Having developed
skills for
managing diverse
teams in a world-
wide work force
Global mindset
Global perspective
Global skills


Page 24
24
HOW WOULD YOU DO THAT?
Fewer than 15%
of executives
have substantive
international
experience
If you were CEO, how would you build a
global perspective in your executives?
Tactic
Action steps
Teams
?
Training
?
Transfers
?
???
?
1
2
3
4


Page 25
25
SUMMARY
Define international strategy and identify its
implications for the strategy diamond
1
Understand why a firm would want to expand
internationally and explain the relationship between
international strategy and competitive advantage
2
Describe different vehicles for international
expansion
3
Apply different international strategy configurations
4
Outline the international strategy implications of
the static and dynamic perspectives
5


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