Showing 26-27 out of 38
Ch9.pdf-Pool Canvas Add, modify, and remove
Ch9.pdf-Pool Canvas Add, modify, and remove
Ch9.pdf-Pool Canvas Add, modify, an...
Ch9.pdf-Pool Canvas Add, modify, and remove
Page 26
Question
When asked where Laser Tools, Inc., markets its products, company president and founder
Roger Helms says that "the world is just one big market." He feels anyone not taking this
stance is systematically passing up profitable business. Helms's international marketing
strategy is
best
described as
Answer
customization of marketing.
globalization of marketing.
limited exporting.
full-
scale international marketing.
export agenting.
Add Question Here
Question 110
Multiple Choice
Modify
Remove
Question
Organizations that employ standardized products, promotion campaigns, and prices for all
markets are practicing what is known as
Answer
customization.
internationalization.
globalization.
regionalization.
nationalization.
Add Question Here
Question 111
Multiple Choice
Modify
Remove
Question
Selling products that are not in demand in all world markets, such as hand-powered washing
machines for use in countries where electricity is not universally available, represents an
international marketing strategy focusing on
Answer
internationalization.
culturalization.
nationalization.
globalization.
customization.
Add Question Here
Question 112
Multiple Choice
Modify
Remove
Question
Standardizing many Nike and Adidas shoe models worldwide is an example of
Answer
globalization.
customization.
nationalization.
culturalization.
internationalization.
Add Question Here
Question 113
Multiple Choice
Modify
Remove
Question
Levi Strauss markets its denim jeans in many countries and develops its marketing strategy
Page 27
as if the world were a single market. This approach to selling a standardized product in all
countries represents which type of international marketing?
Answer
Exporting
Accidental exporting
Limited exporting
Licensing
Globalization of markets
Add Question Here
Question 114
Multiple Choice
Modify
Remove
Question
Globalization of markets requires developing marketing strategies as if the world were one
market. Which of the following marketing mix variables is
most
difficult to standardize for
globalization?
Answer
Brand name
Package
Media allocation
Labels
Product characteristics
Add Question Here
Question 115
Multiple Choice
Modify
Remove
Question
Swiss-based Nestlé has taken a global approach to marketing its chocolate products. Which
of the following is
most
easily standardized?
Answer
Product
Promotion
Distribution
Advertising
Price
Add Question Here
Question 116
Multiple Choice
Modify
Remove
Question
When Smithson Graphics decided to go international with its marketing effort, it adopted a
global approach. Which factors did SG
most likely
experience difficulty as the firm applied a
global strategy for marketing?
Answer
Branding
Product characteristics
Packaging
Labeling
Advertising
Add Question Here
Question 117
Multiple Choice
Modify
Remove
Question
Harley-Davidson Motors manufactures all of its motorcycles in the U.S. at one of four sites.
With a large number of its bikes sold in markets all around the world, it still retains the
Ace your assessments! Get Better Grades
Browse thousands of Study Materials & Solutions from your Favorite Schools
University of Mississippi
University_of_Mississippi
School:
Marketing_Principles
Course:
Great resource for chem class. Had all the past labs and assignments
Leland P.
Santa Clara University
Introducing Study Plan
Using AI Tools to Help you understand and remember your course concepts better and faster than any other resource.
Find the best videos to learn every concept in that course from Youtube and Tiktok without searching.
Save All Relavent Videos & Materials and access anytime and anywhere
Prepare Smart and Guarantee better grades
Know more
Students also viewed documents
lab 18.docx
lab_18.docx
Course
Course
3
Module5QuizSTA2023.d...
Module5QuizSTA2023.docx.docx
Course
Course
10
Week 7 Test Math302....
Week_7_Test_Math302.docx.docx
Course
Course
30
Chapter 1 Assigment ...
Chapter_1_Assigment_Questions.docx.docx
Course
Course
5
Week 4 tests.docx.do...
Week_4_tests.docx.docx
Course
Course
23
Week 6 tests.docx.do...
Week_6_tests.docx.docx
Course
Course
106
