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Page 8
A government's attitude toward cooperation with importers has little impact on
marketing to that country.
Refusing to give payoffs and bribes in some foreign countries may put a
marketer at a competitive disadvantage.
Bribes and payoffs are considered unethical in all countries and cultures.
Bribes and payoffs are supported by U.S. trade policies under certain
conditions.
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Question 35
Multiple Choice
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The Foreign Corrupt Practices Act of 1977 makes it illegal for U.S. firms to
Answer
attempt to make large payments or bribes to influence policy decisions of
foreign governments.
offer foreign businesses any type of incentive for purchasing their company's
products and services.
change their ethical standards when dealing with foreign firms.
give even small tips or gifts in countries where such gifts are customary
business practices.
introduce any type of corruption into foreign businesses that have higher ethical
standards than those of the U.S. firm.
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Question 36
Multiple Choice
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If a certain country considered handshakes in business transactions to be taboo and
preferred to use nodding, this would be an example of differences in _____ forces.
Answer
cultural
political
economic
technological
regulatory
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Question 37
Multiple Choice
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When products are introduced into one nation from another, acceptance is far more likely
Answer
if prices are set very low.
when bribes are paid to local officials to aid distribution.
if there are similarities between the two cultures.
if packaging is adjusted to match local preferences.
when retailers are given incentives to push the products.
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Question 38
Multiple Choice
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Marketers of computer software, music CDs, and books are particularly affected by cultural
differences in
Page 9
Answer
socioeconomic status of citizens.
advances in technology.
differences in cross-
cultural exchange behavior.
ethical codes of conduct for businesses.
standards regarding intellectual property.
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Question 39
Multiple Choice
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Many companies choose to standardize their _____ across national boundaries to maintain a
consistent and well-integrated corporate culture.
Answer
technology
ethical behavior
language
dress code
products
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Question 40
Multiple Choice
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In many developing countries around the world, technology is enabling opportunities to
"leapfrog" existing technology. What does this mean?
Answer
These countries are able to forgo current technological advances in order to
wait for even better technology to be developed.
More advanced technology is reaching these countries even though they lack
technological infrastructures.
Technological advances are often offered at prices considerably lower than in
well-developed countries.
The technology in developing countries is rapidly surpassing the technology in
well-developed countries.
The existing technological infrastructures in these countries are rapidly being
replaced by newer, more advanced technology.
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Question 41
Multiple Choice
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The unconscious reference to one's own cultural values, experiences, and knowledge when
encountering new and different cultures is known as
Answer
the "when-in-
Rome" approach.
the Fraedrich Principle.
cultural relativism.
the self-reference principle.
the self-reference criterion.
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Question 42
Multiple Choice
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____ refers to the idea that morality varies from one culture to another and that business
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