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Page 37
It is impossible for a subsidiary to develop a local identity because it seldom employs
personnel from the country within which it operates.
Answer
True
False
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Question 160
True/False
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The greatest danger in becoming involved in direct ownership in international marketing is
political uncertainty.
Answer
True
False
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Question 161
True/False
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A subsidiary operating in a foreign country may have important tax, tariff, and other operating
advantages over a licensing agreement or a joint venture.
Answer
True
False
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Question 162
True/False
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Exporting, licensing and franchising, trading companies, contract manufacturing, and joint
ventures are preferred modes of international market entry for firms with an export
department structure.
Answer
True
False
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Question 163
True/False
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Firms that use an international division structure are often organized domestically on the
basis of functions or product divisions, while the international division operates based on
geography.
Answer
True
False
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Question 164
True/False
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Firms with internationally integrated structures are the least likely to engage in direct
ownership activities internationally.
Answer
True
False
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Page 38
Question 165
True/False
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The degree of commitment to international marketing can range on a continuum from
national or domestic orientation to a global orientation.
Answer
True
False
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Question 166
True/False
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Globalization of marketing involves developing marketing strategies as though the entire
world (or major regions of it) were a single entity.
Answer
True
False
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Question 167
True/False
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Media allocation, retail outlets, and price are among the easiest marketing mix variables to
standardize.
Answer
True
False
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Question 168
True/False
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Brand name, product characteristics, packaging, and media allocation are among the easiest
marketing mix variables to standardize around the world.
Answer
True
False
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Question 169
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Regardless of the extent to which a firm chooses to globalize its marketing strategy,
extensive environmental analysis and marketing research are necessary to understand the
needs and desires of the target market(s) and successfully implement the chosen marketing
strategy.
Answer
True
False
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