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Page 16
Question 68
Multiple Choice
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The purchase of products from a foreign source is called
Answer
exporting.
dumping.
importing.
licensing.
venturing.
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Question 69
Multiple Choice
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When the American company Exxon purchases crude oil from Saudi Arabia, it is engaging in
Answer
licensing.
importing.
free trade.
exporting.
dumping.
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Question 70
Multiple Choice
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Henderson Synthetics' management believes that several of the firm's products could have
sizable markets in other countries. To maintain a low level of commitment with minimum
effort and cost, Henderson should engage in international marketing through
Answer
contract manufacturing.
exporting.
joint ventures.
licensing.
subsidiaries.
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Question 71
Multiple Choice
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The extent of Raytheon's participation in global business is selling the batteries it
manufactures to companies in Spain. In this case, Raytheon is a(n)
Answer
trading company.
importer.
exporter.
franchiser.
contract manufacturer.
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Question 72
Multiple Choice
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______ bring together buyers and sellers from different countries and collect a commission
for arranging sales.


Page 17
Answer
Export agents
Licensors
Trading companies
Import specialists
Trade brokers
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Question 73
Multiple Choice
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The role of export agents is to
Answer
bring buyers and sellers from different countries together and collect a
commission for arranging sales.
purchase products from different companies and sell them to foreign countries.
help a firm to make direct investments in foreign countries.
contact domestic firms about the opportunities available in exporting.
arrange for licensing agreements between domestic and foreign firms.
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Question 74
Multiple Choice
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How does using an exporting intermediary limit the risk involved with global marketing?
Answer
Most exporting intermediaries assume all financial risks on behalf of their
clients.
Exporting intermediaries are not subject to the same laws as companies, and
therefore limit the legal risk involved.
Using an exporting intermediary restricts a company to being involved with joint
ventures and not direct ownership.
Exporting intermediaries guarantee that the products a company is selling will
be a good fit for the foreign markets they are entering.
This approach involves limited risk because the company has no direct
investment in the foreign country.
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Question 75
Multiple Choice
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A company not involved in manufacturing that brings together buyers and sellers in different
countries is usually referred to as a
Answer
franchise.
contract manufacturer.
strategic intermediary.
trading company.
joint venture.
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Question 76
Multiple Choice
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A large farming cooperative that focuses on the production of fruits and vegetables uses a
business that sells the farmers' products in foreign countries and also provides consulting,


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