Showing 22-23 out of 38
Ch9.pdf-Pool Canvas Add, modify, and remove
Ch9.pdf-Pool Canvas Add, modify, and remove
Ch9.pdf-Pool Canvas Add, modify, an...
Ch9.pdf-Pool Canvas Add, modify, and remove
Page 22
multinational enterprise
Add Question Here
Question 93
Multiple Choice
Modify
Remove
Question
Toshiba Electronics is very interested in taking advantage of business opportunities in India
but does not have access to India's market. Toshiba has the patent on a low-cost, quality
computer system that could assist small businesses in India. Sony Computer, Toshiba's
competitor, is experienced in India's small business market but does not have a computer
comparable to Toshiba's. If Toshiba and Sony work together to utilize these strengths to
seize this opportunity in India, what type of business structure would they likely use?
Answer
Trading company
Strategic alliance
Licensing
Direct ownership
Exporting
Add Question Here
Question 94
Multiple Choice
Modify
Remove
Question
What is the primary distinction between a joint venture and a strategic alliance in
international marketing?
Answer
Strategic alliances are only formed between companies from well-developed
countries whereas joint ventures are between companies from economically-
diverse countries.
A joint venture involves only two companies whereas a strategic alliance is
formed between three or more companies.
A strategic alliance is formed by companies who have traditionally been rivals,
which is not the case with a joint venture.
A joint venture is formed between companies with dissimilar product offerings
while a strategic alliance is formed between companies with similar product
offerings.
A joint venture is simply a financial investment in a foreign firm while a strategic
alliance involves more than just financial support.
Add Question Here
Question 95
Multiple Choice
Modify
Remove
Question
An alliance between Honda and Ford would
most likely
be classified as
Answer
a strategic alliance.
a joint venture.
direct ownership.
a multinational enterprise.
contract manufacturing.
Add Question Here
Question 96
Multiple Choice
Modify
Remove
Question
Once a company makes a long-term commitment to a foreign market that has a promising
Page 23
political and economic environment, which of the following options then emerges as a
possibility?
Answer
Exporting
Joint venture
Limited exporting
Direct ownership
Licensing
Add Question Here
Question 97
Multiple Choice
Modify
Remove
Question
In relation to international marketing, which of the following best describes direct ownership?
Answer
A company owns its own manufacturing facilities.
A company forms an alliance with a similar company in a foreign country.
Foreign companies contract with manufacturers in other countries.
A company owns subsidiaries or facilities in foreign countries.
Two companies from different nations have interests in each other's facilities.
Add Question Here
Question 98
Multiple Choice
Modify
Remove
Question
IKEA, a Swedish retailer of contemporary furniture, operates several stores in various
Scandinavian countries, as well as in the United States and Canada. Which of the following
describes IKEA's level of commitment to international marketing?
Answer
Licensing
Direct ownership
Exporting
A trading company
A joint venture
Add Question Here
Question 99
Multiple Choice
Modify
Remove
Question
Firms that have operations or subsidiaries located in many countries are referred to as
Answer
multinational enterprises.
strategic alliances.
joint ventures.
international marketers.
export alliances.
Add Question Here
Question 100
Multiple Choice
Modify
Remove
Question
Southern Tier Industries has operations in more than 30 foreign countries. The headquarters
in Atlanta controls the entire organization while offering subsidiaries the freedom necessary
to achieve success in local markets. Southern Tier Industries is an example of a(n)
Answer
strategic alliance.
Ace your assessments! Get Better Grades
Browse thousands of Study Materials & Solutions from your Favorite Schools
University of Mississippi
University_of_Mississippi
School:
Marketing_Principles
Course:
Great resource for chem class. Had all the past labs and assignments
Leland P.
Santa Clara University
Introducing Study Plan
Using AI Tools to Help you understand and remember your course concepts better and faster than any other resource.
Find the best videos to learn every concept in that course from Youtube and Tiktok without searching.
Save All Relavent Videos & Materials and access anytime and anywhere
Prepare Smart and Guarantee better grades
Know more
Students also viewed documents
lab 18.docx
lab_18.docx
Course
Course
3
Module5QuizSTA2023.d...
Module5QuizSTA2023.docx.docx
Course
Course
10
Week 7 Test Math302....
Week_7_Test_Math302.docx.docx
Course
Course
30
Chapter 1 Assigment ...
Chapter_1_Assigment_Questions.docx.docx
Course
Course
5
Week 4 tests.docx.do...
Week_4_tests.docx.docx
Course
Course
23
Week 6 tests.docx.do...
Week_6_tests.docx.docx
Course
Course
106
