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May_Jun_2016_2.pdf-Total No. of Questions :5] [4970]-3023
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May Jun 2016 2.pdf-Total No. of Questions :5] [497...
May_Jun_2016_2.pdf-Total No. of Questions :5] [4970]-3023
May Jun 2016 2.pdf-Total No. of Que...
May_Jun_2016_2.pdf-Total No. of Questions :5] [4970]-3023
Page 1
Total No. of Questions :5]
[4970]-3023
M.B.A.
TECHNOLOGY MANAGEMENT (SPL.)
306- TM: Managing Innovations -I
(2013 Pattern) (Semester - III)
Time : 2
½
Hours]
[Max. Marks :50
Instructions to the candidates:
1)
All questions are compulsory.
2)
Each question has an internal option.
3)
Each question carries 10 marks.
4)
Figures to the right indicate marks for that question/subquestion.
5)
Your answers should be specific and to the point.
6)
Support your answers with suitable live examples.
P1748
[Total No. of Pages :2
SEAT No. :
Q1)
a)
Customer is the main source of Innovation. Elaborate the above
statement with appropriate examples. Explain the different sources of
Innovation.
[10]
OR
b)
Innovation is applied creativity, Elaborate this statement by defining
innovation with suitable examples. Explain the business strategies where
organisation have to go for innovations.
[10]
Q2)
a)
Explain any one of the following models of Innovation.
[10]
i)
Tushman - Rosenkopf technology Life Cycle Model.
ii)
Abernathy - Clark Model.
OR
b)
From the following examples identify which is Increamental and /or
Radical Innovation.
[10]
i)
Process technology - Robotics in Manufacturing.
ii)
Product technology - 486 microprocessors with reference to this
explain Increamental Innovation and Radical Innovation.
P.T.O.


Page 2
[4970]-3023
2
Q3)
a)
Do you think that all aspects of value chain get affected as we more from
mass production to mass customization? Justify your answer.
[10]
OR
b)
Explain the terms - competencies. Assets, & knowledge. How do
competencies relate with Assets? Explain the role of these three capabilities
of an organisation for sustainable growth.
[10]
Q4)
a)
Describe the impact of technology and psychology on process of
Innovation.
[10]
OR
b)
Write short note on:
[10]
i)
Pioneers
ii)
Migrators
iii)
Settlers
Q5)
a)
Describe the concept of Value Networks. What are the implications of
the value network for Innovations.
[10]
OR
b)
Describe the process of management of disruptive
technological change
with appropriate examples.
[10]
E E E


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