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Texas_Tech_University_-_MUHL_3310_Reading_Quiz_1.doc-Question 1 (1 point) Brackett, Chapter
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Texas_Tech_University_-_MUHL_3310_Reading_Quiz_1.doc-Question 1 (1 point) Brackett, Chapter
Page 1
Question 1
(1 point)
Brackett, Chapter 11: Independent (Indie) record labels are often able to take chances that major
labels cannot. Why?
Student
response:
Percen
t
Value
Student
Response
Answer Choices
a.
Low talent & recording costs for indie
labels
0.0%
b.
Indie labels set up their distribution
carefully (identified their key
demographic and distribution areas
and only sent material to those disc
jockeys and radio stations)
c.
Major labels often paid huge amounts
of money to promote one record to
disc jockeys in many different markets
d.
All of the above
Score:
0 / 1
Question 2
(1 point)
Garofalo, Chapter 2: In the early days of radio, blues and jazz received way more radio airplay than
country music.
Student
response:
Percent
Value
Student
Response
Answer Choices
a.
True
100.0%
b.
False
Score:
1 / 1
Question 3
(1 point)
Rockin’ Out Supplemental Reading 1, 519-526 (Halberstam on McCarthy.) In 1950, Senator Joseph
McCarthy became infamous for instigating this ‘‘four-year spree of accusations, charges and
threats’‘ that would ruin the careers of many people in politics and show business, and spawn a
sort of national political hysteria:
Student
response:
Percent
Value
Student
Response
Answer Choices
a.
a crackdown on the practice of
‘‘payola’‘ in the record industry
100.0%
b.
a ‘‘witch-hunt’‘ against suspected
Communists and Communist
sympathizers
c.
a push toward a radically liberal
interpretation of the Constitution


Page 2
Score:
1 / 1
Question 4
(1 point)
Garofalo, Chapter 2: In 1938 and 1939, this white American record producer, who had recorded
Bessie Smith, Billie Holiday and other African-American artists, organized the very successful ‘’From
Spirituals to Swing’’ concerts at Carnegie Hall in New York. In 1939 he became a record executive
for a major label, Columbia, where he worked for many years, boosting the careers of artists such
as Bob Dylan, Aretha Franklin, and Bruce Springsteen. An extremely influential advocate for
African-American music, he prophetically stated that there should be ‘’a lessening of differences
between country and popular music, between folk, rock, jazz, gospel, and other categories.’‘ His
name was…
Student
response:
Percent
Value
Student
Response
Answer Choices
100.0%
a.
John Hammond
b.
George Martin
c.
John Philip Sousa
Score:
1 / 1
Question 5
(1 point)
Rockin’ Out Supplemental Reading 3, 573-581 (Halberstam on 1950s TV.) One of the important
implications of the article is the following:
Student
response:
Percent
Value
Student
Response
Answer Choices
100.0%
a.
By the end of the 1950s it was
obvious that the medium of television
could strongly influence the career of
a musician.
b.
By the end of the 1950s it was clear
that the medium of television was
pretty much irrelevant to the
development of a musician’s career.
c.
By the end of the 1950s it was clear
that most musicians came from
dysfunctional families.
Score:
1 / 1
Question 6
(1 point)
Garofalo, Chapter 2: In the 1920s and 1930s, what was meant by the term ‘’Race’’ music?
Student
response:
Percent
Value
Student
Response
Answer Choices
a.
black music, particularly blues,
marketed to a white audience
100.0%
b.
black music, particularly blues,
marketed to a black audience


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