|
|
|
Week 5 Sample Memo1.pdf
Week_5_Sample_Memo1.pdf
Showing 1 out of 2
Week 5 Sample Memo1.pdf-Crown: How would you advis...
Week_5_Sample_Memo1.pdf-Crown: How would you advise Tom
Week 5 Sample Memo1.pdf-Crown: How ...
Week_5_Sample_Memo1.pdf-Crown: How would you advise Tom
Page 1
Crown:
How would you
advise
Tom
Bidwell
regarding
the
vertical integration
of
design?
We
would
advise
Mr.
Bidwell to
create an in-house design
group
at
Crown Equipment,
so
as
to
speed
product
development
and
maintain control over
its
core
competency. Crown's
current
product
design
cycle,
which is
cited
as
taking
anywhere
from
three
to
f,rve
years,
is
untenable
given the
rapid
advancement
of
its
competitors
in
the
area
of design. In
addition, Crown
quickly
loses
the
advantages
it
creates
when
competitors
simply
mimic its
designs.
In
order
to
stay
ahead,
Crown must
consistently
introduce
new
products and update
old
ones
on
short, one-
to
two-year
cycles. An
in-house
design
group
will
enable
this by
reducing the
time
required
for
designers
to
come
up
to
speed
with
Ctown's
goals
for
a
ne\À/
product
or
to
understand an
existing
one
before making
updates; instead,
the
in-house
team
will
be
integrated
from
the
very beginning of
any discussion, saving valuable time.
The
in-house
team's incentives
will
also be better aligned
than
an
external design consultancy's
would be;
with a
compensation
scheme
that
rewards in-house
designers
based
on
number
of
new
products
produced
and
the
success
of
those
products
in
the market,
rather than
typical "billable
hours"
model
for
extemal
designers,
there
will
no
longer
be
an incentive
to
elongate
the
design
period.
In
addition, in-house
designers
working
on a
salary
will
likely
prove
cheaper
overall
than
hiring
external
design
firms
with
their own
margins
to
protect.
A
final
reason
for
Crown
to
establish
an
in-house design
team
is
for
security;
they
need to
maintain control
over
their
core competency,
which
is quality industrial product
design.
'With
the
recent
change
in
ownership
of
their
traditional
partner,
RichardsonSmith,
there
is
a
chance
that
their
preferential
role
given the
firms'
history
together may be in
jeopardy.
Losing
access
to
the wealth
of
knowledge
akeady developed
in
this
relationship
and
to
experienced designers
who
are
familiar
with
Crown's
design
needs
could prove
disastrous;
they
should
strongly
consider
hiring
RichardsonSmith
employees,
and,
in particular, Dave Smith
if
he
is
willing,
to
start
up
their
in-house
team.
At
the
same
time, Crown
will
have
to
minimize
some
of
the
risks
associated
with
bringing
design
in-house.
First, to
ensure
that designers do
not
lose
their
creative spark,
they
should rotate the
designers
among
the
various types
of
projects
that Crown
produces;
in
addition,
they could
consider
instituting
Google's
20Yo
rule,
in which
employees can
work
on whatever
they want20Yo
of
the
time.
This would
also
help
alleviate
a
second
problem, which
is
ensuring
that
in-house
designers are
fully
utilized
and
don't
have down
time
between
projects. And finally,
instead
of
limiting
themselves
by
spending
their
entire design budget
to
establish
an
in-house team,
they
could
hold part
of
their
budget
in
reserve
to
use
to
bring
in
topical
design experts
when
certain projects
call
for
this
expertise, thereby maintaining
flexibility.
All
of
the
above,
in
concert
with
the
creation
of
a
core in-house team
to
lead design
at
Crown,
will
ensure
that
Crown
remains
a
leading
industrial
equipment manufacturer
for
years
to
come.
Ace your assessments! Get Better Grades
Browse thousands of Study Materials & Solutions from your Favorite Schools
University of Illinois at...
University_of_Illinois_at_Chicago
School:
Competitive_Strategy
Course:
Great resource for chem class. Had all the past labs and assignments
Leland P.
Santa Clara University
Introducing Study Plan
Using AI Tools to Help you understand and remember your course concepts better and faster than any other resource.
Find the best videos to learn every concept in that course from Youtube and Tiktok without searching.
Save All Relavent Videos & Materials and access anytime and anywhere
Prepare Smart and Guarantee better grades
Know more
Students also viewed documents
lab 18.docx
lab_18.docx
Course
Course
3
Module5QuizSTA2023.d...
Module5QuizSTA2023.docx.docx
Course
Course
10
Week 7 Test Math302....
Week_7_Test_Math302.docx.docx
Course
Course
30
Chapter 1 Assigment ...
Chapter_1_Assigment_Questions.docx.docx
Course
Course
5
Week 4 tests.docx.do...
Week_4_tests.docx.docx
Course
Course
23
Week 6 tests.docx.do...
Week_6_tests.docx.docx
Course
Course
106
