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exam2studyguide.doc-CMN exam 2 study guide Occasio...
exam2studyguide.doc-CMN exam 2 study guide Occasions
exam2studyguide.doc-CMN exam 2 stud...
exam2studyguide.doc-CMN exam 2 study guide Occasions
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-we don’t want Soviet Union to take control of these countries
-blunt transition to strategy of transition--seek to scare hell out of American people
-Plays on traditional American values that Roosevelt talked about
-Rhetorical asset to Truman--continuing current policy because people liked
Roosevelt
-we expect VPs to continue policy of President we elect
-Truman carries out Roosevelts plans
--Fear appeals--gives either/or choice
-we like freedom--inclined to support “God Terms” things we like
-terror= “Devil Terms”--what we don’t like--suppression, oppression
--parallel structure--form of a creed “I Believe”--if you are an American you believe in the
idea of freedom
==Greece and Turkey are important strategically--
-beautifully structured speech --each topic is explained and why we need to help, tied
together at the end
-way you persuade a person depends on occasion
Forensic Address-courtroom--breaking rules
1.
the key issue is justice
2.
the time frame is the past
3.
the key form of argument is deducction
4.
the key form of evidence is authority
5.
they style is middle--informal moments, personal eloquent
6.
the
key mode of proof is ethos or character--connect person to an act--Jordan
demonstrates herself as trustworthy
--many argue that what they did was wrong but try to justify it
--establish facts about what happened in the past
--speeches about impeachment reference Alexander Hamilton and Federalist papers
--make arguments saying “this is not that sort of person”
--battle of authority--huge difference between Jordan and Nixon
--when a president is involved in a scandal they say it is partisan to make it seem not
legit
--speech aired on a local station
--Jordan had a good speaking voice--delivery advantage
Strategies:
1.
Structure: criteria, narrative, conclusion--legal brief, acting as a lawyer
2.
Authority evidence--uses the constitution a lot
3.
Definition--criteria, what are Nixon’s acts
4.
Personalization/ehos-her struggle, President violated what she fought for
5.
Implicit refutation-turn him over for trial


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6.
Repetition
--------you can’t just impeach a bad president, he has to have committed a crime
Epideictic Address engages in communal definition
1.
The key issue is honor/dishonor
2.
the key time is the present
3.
the style is high
4.
they key strategy is amplification-to pile up
5.
the key appeals ten to be values and experience
6.
the key source of invention is memoria
7.
the speaker performs; the audience judges the performance--understanding, are
we comforted
--identity speech
--on ceremonial occasion--union address, memorial, anniversaries, Gettysburg
*genre depends on occasion
--honor people or ideals we hold dear
--shape us as a commnity at this very moment
no refutation, policy, or arguments
not asked for judgements on policy
judge speaker throughout the speech, whether it is good or not
*explains who we are and why we are that way
Reagan’s Address on the 40th Anniversary of D-Day
setting and scene were planned
no manuscript, put speech on large notecards, still able to make eye contact and
connections
looks very professional, has a controlled delivery
Reagan’s Strategies
1.
Narrative--display values--very experienced communicator
a. helped him to adopt a persona--played the narrator
b. he shaped speeches into stories--gave them structure
2.
Virtual experience--audience was not there so he explained and told stories--
create experience for us
3.
Depiction--panted images with words
a. looked at speeches through eyes of an actor
b. painting pictures--way to create virtual experience
4.Synecdoche-reflects representation and grounds to democracy--rangers stand in for
everyone similar to how our representative stand in for us


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